XLN Brand Book - Art direction and Design

XLN worked with the multi award winning agency Calling Brands (part of Engine Group) to deliver a complete end-to-end re-brand, a huge challenge. This brand book brilliantly displays how the content, strategy, and personality were all re-focused resulting in an approach that is unique, refreshing and bold for the telecoms sector. Christian Nellemann, XLN's founder, built the business on his quest for better deals for small businesses. This was crystalised with the brand essence ‘On your side’, and used it as a starting point to create all the tools needed for XLN to take on the goliaths and to build an internal brand for people to believe in.

XLN worked with the multi award winning agency Calling Brands (part of Engine Group) to deliver a complete end to-end re-brand, a huge challenge. Directed by XLN, and produced by Engine, this brand book brilliantly displays how the content, strategy, and personality were all re-focused resulting in an approach that is unique, refreshing and bold for the telecoms sector.

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